Brand Activation Executive – Sports

Our client who is a multinational pharmaceutical/nutraceutical manufacturing company is looking to hire an experienced Brand Activation Executive – Sports for its business operations in Lagos.


Job Overview

As the sports brand activation executive, you will identify, map out and classify potential sports locations, establish contact and build relationships with key opinion leaders in various sporting areas.


Key Responsibilities

● Build relationships with key opinion leaders in sports & fitness locations

● Product detailing/presentation: Visit fitness/sports centers eg gyms to educate trainers and gym enthusiasts about product and its benefit

● Sampling: Drive product trial and consideration through sampling in sports/fitness locations

● Events: Increase brand awareness and drinking experience in sports centers

● Promotions: Conduct promotional activities and be responsible for promo materials.


Deliverables and Activities

● Check product availability and visibility, handle consumer complain and collect consumer insight

● Engage in one-on-one communication at sports locations

● Monitor the sports landscape, identify and propose potential sports/fitness centers and initiatives to help build the brand

● Develop customized tactics that are aimed at engaging the various sports centers.

● Track and report on the performance of the various health centers on a regular and project basis and general marketing activity


Required Skills And Experience

● Relevant work experience in BTL/brand activation marketing, sports management and events

● Good understanding of the Nigerian sport landscape

● Excellent communicator in written and verbal form.

● Able to facilitate training and workshops to educate sports partners



● A bachelor’s degree

● 1-2 years experience in brand activation related roles

 Method of Applucation:

More Information

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