Brand Communication Manager

Job Title: Brand Communication Manager

Location: Ikeja, Lagos

Job Description

Dreamworks is recruiting for an exceptional candidate to drive Branding communication operations on behalf of the organization.

Job Functions/Responsibilities

• Overview:
  • Responsible for brand building while optimizing efficiency and effectiveness of all elements of the marketing mix.
  • Responsible for Communications management and CSR to ensure value is added to the company’s brand.
  • Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.

  Brand Management:

  • Provides expertise to the company in relation to brand development and maintain an awareness of any relevant developments in the field
  • Provides support in the development of advertising/communication concepts in support of brand building initiatives that can be successfully executed in the marketplace
  • Develops and manages brand specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)
  • Coordinates all relevant stakeholders to ensure campaign is implemented for all propositions
  • Develops initiatives to increase customers’ satisfaction
  • Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment etc.

  Media Relations:

  • Manages all inbound media inquiries and working with the relevant spokespeople, often Management, recommend appropriate response(s)
  • Sustains positive relationships with media contacts through a comprehensive programme of news briefings, visits, releases, special events and other relationship building activities
  • Manages media contact database, information release distribution system to ensure proper perception of the corporate image
  • Corporate Reputation
  • Develops exceptional grasp of the business, its style and priorities, and work in close cooperation with all relevant departments, particularly marketing
  • Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision
  • Brings news ideas to the team
  • Oversees the development of content for press releases, articles and news bulletins, with minimal editing from senior colleagues
  • Helps raise the company’s media profile and positioning as well as monitoring reputation and press mentions

  Internal Communication:

  • Delivers regular comprehensive, clear and accurate information through existing channels to ensure staff are well informed
  • Helps management communicate more effectively with their staff by providing/ creating communication templates
  • Works with the HR to ensure employee awareness of all relevant external communications activity

Requirements/Qualifications

• BSc / BA in Business, Marketing or any related field relations.
• A minimum of 5 years experience in a similar role.
• Proven experience creating targeted content is advantageous.
• Strong knowledge of communication practices and techniques.
• Outstanding written and verbal communication skills.
• Must be able to multitask and work well under pressure.
• Excellent organizational and leadership abilities.

Salary: Attractive and other benefits.

Application Deadline

30th January, 2023.

How To Apply

Interested and qualified candidates should send their CV to: humanresource@dreamworksdirect.com using the job title as the subject of the mail.