Digital Marketing Manager
Location:Â Lagos
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Job Description
- We are searching for a highly-creative and effective digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations.
- This role will help grow HealthConnect24x7 brand’s influence locally while also increasing brand loyalty and awareness of our existing customers and prospective clients.by developing and maintaining a sustainable marketing communications strategy.
- Other duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
- Our ideal candidate is someone with experience in marketing, creativity, and social media management.
- In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Manage the marketing team to develop coordinated marketing content and campaign that can be converted to sales and growth of the business.
- Design team members KPIs in line with organizational objective.
- Develop communications budget and ensure communications plans are achieved timely within budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media ads and display advertising campaigns
- Design, build and manage our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Evaluate important metrics that affect our website traffic, service quotas, target audience and industry.
- Work with your team to brainstorm new and innovative growth strategies
- Use effective analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Update and manage website content as needed.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements
- Bachelor’s Degree in Marketing or relevant field.
- A minimum of 5 years combined experience in a digital marketing, content writing and advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Application Deadline
10th April, 2022.
Method of Application
Interested and qualified candidates should send their CV to: hr@healthconnect247.com using the Job Title as the subject of the email.
More Information
- Location Lagos USD Month
- Years Of Experience 5-10
- Minimum Qualification BA/BSc/HND