Job Title: Digital Marketing Specialist
Location: Victoria Island, Lagos (Hybrid)
Employment Type: Full-time
As a Digital Marketing Specialist, you will lead the charge in our marketing efforts, responsible for crafting and executing strategies to drive online traffic, engage customers, and significantly increase sales. Leveraging your extensive digital marketing skills, including content creation, social media management, and graphic design, you will be the driving force behind our digital marketing initiatives.
Digital Marketing Strategy:
- Develop, implement, and continually refine comprehensive digital marketing strategies aligned with business objectives, with a primary focus on driving website traffic, enhancing customer engagement, and boosting sales.
- Execute and manage marketing campaigns across diverse digital channels, including social media, email marketing, SEO, and paid advertising, ensuring a cohesive and integrated approach.
- Create and curate engaging and high-quality content for various digital platforms, including blog posts, social media updates, email newsletters, and website content.Social Media Mastery:
Oversee and manage all aspects of our social media presence, including content creation, posting schedules, community engagement, and performance analysis.
- Planned, executed, and optimized email marketing campaigns, including crafting compelling email content, segmenting email lists, and tracking campaign performance.
Search Engine Optimization (SEO):
- Optimize website content and structure for search engines to enhance organic visibility, drive targeted traffic, and improve search engine rankings.
Create visually stunning graphics and visuals for marketing materials, advertisements, social media posts, and website content.
- Utilize digital marketing analytics tools to monitor campaign performance, extract valuable insights, and make informed decisions to optimize strategies.
- Effectively manage and allocate budgets to maximize the return on investment (ROI) for all digital marketing initiatives.
- Stay abreast of industry trends, competitor activities, and emerging technologies to ensure our digital marketing strategies remain innovative and competitive.
- Provide leadership and mentorship to the digital marketing team, fostering a collaborative and results-oriented work environment.
- OND / HND / B.Sc Degree in Marketing, Business, Communications, or a related field.
- Proven experience of at least 3 years in digital marketing, demonstrating a successful track record in driving online traffic and achieving revenue growth.
- Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, SEO tools, and graphic design software.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Exceptional written and verbal communication skills.
- Creativity and innovative thinking to develop effective and engaging marketing strategies.
- Leadership experience with the ability to manage and inspire a team.
- A passion for staying updated on the latest digital marketing trends and technologies.
- Excellent project management skills with the ability to meet deadlines and prioritize tasks.
- Attention to detail with a focus on delivering high-quality marketing content and campaigns.
- Adaptability and the ability to thrive in a fast-paced and dynamic digital marketing environment.
- Competitive salary.
- Health Maintenance Organization (HMO).
- Pension benefits.
- Continuous learning and development opportunities.
- Dynamic and collaborative work environment.
How To Apply
Interested and qualified candidates should send their Applications to: email@example.com using the job title as the subject of the email.
- Experience Level Mid Level
- Years Of Experience 3-5
- Minimum Qualification BA/BSc/HND