Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Victoria Island, Lagos (Hybrid)

Immediate Resumption

Job Summary:

As a Digital Marketing Manager, you will be at the forefront of our marketing efforts, responsible for developing and executing strategies aimed at driving online traffic, engaging customers, and significantly boosting sales. Leveraging your proficiency in a wide range of digital marketing skills, including content creation, social media management, and graphic design, you will lead our digital marketing initiatives to success.

Key Responsibilities:

• Digital Marketing Strategy: Develop, implement, and continually refine comprehensive digital marketing strategies that align with our business objectives, with a primary focus on driving website traffic, enhancing customer engagement, and increasing sales.
• Multichannel Campaigns: Execute and manage marketing campaigns across diverse digital channels, including but not limited to social media, email marketing, SEO, and paid advertising, ensuring a cohesive and integrated approach.
• Content Creation: Create and curate engaging and high-quality content for various digital platforms, including blog posts, social media updates, email newsletters, and website content.
• Social Media Mastery: Oversee and manage all aspects of our social media presence, including content creation, posting schedules, community engagement, and performance analysis.
• Email Marketing: Plan, execute, and optimize email marketing campaigns, including crafting compelling email content, segmenting email lists, and tracking campaign performance.
• Search Engine Optimization (SEO): Optimize website content and structure for search engines to enhance organic visibility, drive targeted traffic, and improve search engine rankings.
• Graphic Design: Create visually stunning graphics and visuals for marketing materials, advertisements, social media posts, and website content.
• Data-Driven Insights: Utilize digital marketing analytics tools to monitor campaign performance, extract valuable insights, and make informed decisions to optimize strategies.
• Budget Management: Effectively manage and allocate budgets to maximize the return on investment (ROI) for all digital marketing initiatives.
• Market Research: Stay abreast of industry trends, competitor activities, and emerging technologies to ensure that our digital marketing strategies remain innovative and competitive.
• Team Leadership: Provide leadership and mentorship to the digital marketing team, fostering a collaborative and results-oriented work environment.

Qualifications:

• OND/HND/BSc degree in Marketing, Business, Communications, or a related field.
• Proven experience 3 years in digital marketing, demonstrating a successful track record in driving online traffic and achieving revenue growth.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, SEO tools, and graphic design software.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional written and verbal communication skills.
• Creativity and innovative thinking to develop effective and engaging marketing strategies.
• Leadership experience with the ability to manage and inspire a team.

Additional Requirements:

• A passion for staying updated on the latest digital marketing trends and technologies.
• Excellent project management skills with the ability to meet deadlines and prioritize tasks.
• Attention to detail with a focus on delivering high-quality marketing content and campaigns.
• Adaptability and the ability to thrive in a fast-paced and dynamic digital marketing environment.

Company Benefits:

• Competitive salary.
• HMO.
• Pension.
• Continuous learning and development opportunities.
• Hybrid work arrangement, combining remote and in-office work.
• Dynamic and collaborative work environment.

How To Apply

Interested and qualified candidates should send their applications to: ayok@mophethgroup.com using the job title as the subject of the email.