Marketing Manager at Lumos Nigeria

Job Expired

Marketing Manager

Location: Victoria Island Lagos,
Employment Type: Full-time

Responsibilities

  • Develop strategies and tactics to stimulate demand for the brand
  • Develop and deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels i.e. online (creation, content curation, pay per click. Lead generation campaigns) and off-line, event management/ Activations
  • Management of 3rd party suppliers including Agency liaison mgt, stakeholder engagement
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee development of marketing collaterals for web and print
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Qualifications

  • Minimum of Bachelor’s Degree / HND.
  • Minimum of 5 years of experience.
  • Experience building complex marketing programs and reporting on the results.
  • Exposure to digital and direct response marketing.
  • Strong project management skills.
  • Strong problem-solving ability, including metrics-driven thinking.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.

 

Application Deadline
23rd October, 2020

Method of Application
Interested and qualified candidates should send their CV to: careers@lumos.com.ng using the Job Title as the subject of the mail.

More Information

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Company Information
  • Total Jobs 41 Jobs
  • Category Other
  • Location Lagos
  • Full Address South Atlantic Petroleum Towers, 7th Floor, South Atlantic Petroleum, 1 Adeola Odeku St, Victoria Island, Lagos
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