Marketing Strategist

Job Title: Marketing Strategist

Position Overview:

We are looking for an experienced and visionary Marketing Strategist to develop and implement comprehensive marketing strategies for all subsidiaries within the Mopheth Group. The ideal candidate will have a strong background in healthcare marketing, particularly in telemedicine, and a proven track record of promoting services and products in Africa. This role requires a creative and analytical thinker who can expand and promote products, reaching diverse audiences through innovative marketing campaigns.

Job Functions/Responsibilities

• Develop and execute marketing strategies to drive growth and brand awareness for all Mopheth Group subsidiaries.
• Conduct market research to identify target audiences, emerging trends, and competitive landscape.
• Collaborate with product development teams to align marketing strategies with product launches and enhancements.
• Oversee the development of marketing materials, including websites, brochures, and promotional content.
• Analyze and report on the effectiveness of marketing campaigns, using data to inform future strategies.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
• Build and maintain relationships with key stakeholders, including healthcare professionals, partners, and customers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on healthcare and telemedicine.
• Proven track record of successfully launching and promoting products and services in Africa.
• Strong understanding of digital marketing channels and strategies.
• Excellent communication and interpersonal skills.
• Ability to think strategically and creatively to solve complex marketing challenges.
• Experience with market research, data analysis, and reporting.
• Familiarity with healthcare regulations and compliance in Africa is a plus.

Preferred Experience:

• Experience working with telemedicine companies and promoting healthcare apps.
• Background in retail marketing is an advantage.
• Proven ability to grow user bases and increase engagement through targeted marketing efforts.
• Ability to market healthcare apps and telemedicine services effectively.
• Proven success in expanding and promoting products to reach different audiences.
• Experience providing online healthcare solutions and facilitating patient-doctor consultations over the internet.
• Demonstrated ability to help register over 500 users for a new product or service.

About HexiaHealth:

HexiaHealth is a leading telemedicine service within the Mopheth Group, providing convenient and accessible healthcare solutions online. Our platform allows patients to consult with doctors through the internet, ensuring they receive timely medical advice from the comfort of their homes. The successful candidate will have the opportunity to contribute to the growth and success of HexiaHealth and other subsidiaries within the group.

Why Join Mopheth Group?

• Opportunity to work with a diverse and innovative team.
• Make a significant impact on healthcare accessibility and quality in Africa.
• Competitive salary and benefits package.
• Professional development and growth opportunities.

Application Deadline

15th June, 2024.

How To Apply

Interested candidates are invited to submit their resume, cover letter, and portfolio showcasing relevant work to info@hexiahealth.co.uk, and copy ayok@mophethgroup.com. Please include “Marketing Strategist Application ” in the subject line.

Join us at Mopheth Group and be part of a mission-driven organization dedicated to transforming lives through innovation and excellence in healthcare and beyond. We look forward to welcoming a passionate and skilled Marketing Strategist to our team!