Senior Brand Manager at Kimberly Clark

Job Expired

Senior Brand Manager

Ref No: 825494
Location: Lagos
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time

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Main Purpose

Developing, managing & sustaining a profitable brand/brand portfolio for the Nigerian market

Main Responsibilities

Provides input into the brand strategy review (situational analysis)
Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
Managing new product introduction (NPI)
Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
Manages the research process where appropriate
Delivers agreed brand, channel targets and profitability
Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
Develop & updates generic planograms and looks of success aligned to brand strategy
Ensures communication to all relevant stakeholders during projects
Manages day to day interactions with agencies and assists with evaluation
Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
Effective management of A&P budget
SBM’s guide and develop skills base of JBM’s and BM’s where appropriate

Qualifications

3 yr Bachelor’s Degree / MFSA Diploma
3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management
Proven track record of delivering business results

Global VISA and Relocation Specifications:

Application Deadline
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online